A Guide for Facebook Post Size, from Images to Videos

Facebook is one of the oldest and most used social media platforms. It continues to improve its features, including broader targeting options and improved machine learning optimization.

Facebook also continues to develop other features, such as Feeds, Stories, Ads, and others. Each has its function and different image or Facebook post size, so you need to know what these differences are.

Therefore, to find out the right Facebook post size or image size for each feature, please have a look at the article below!

Facebook Post Size

When you upload something to this platform, you should know the Facebook post size so the image you want to post can fit the existing size requirements. Here are the Facebook post sizes you need to know.

1. Image Post Size (Feeds) on Facebook

Feeds are posts that you often find on the Facebook homepage. These image posts usually share moments or other visual information with your friends. Here is the Facebook image size for the feeds:

• Size: 1200 pixels x 628 pixels.

• When posting multiple photos, keep the square size or 3:2 ratio.

2. Story Size on Facebook

The Story feature on Facebook is one of the features for sharing photos and short videos with a limited time to view. This feature also has image requirements or formats so that the posts made can be uploaded properly. 

Here's the Facebook image size for the Story feature:

• No additional text, all text must be part of the image file.

• Ad format: full-screen vertical (9:16).

• Size: 1080 x 1920 pixels.

• Minimum resolution: 600 x 1067.

• File type: JPG, PNG.

• Maximum image size: 30MB.

• Photo content will be visible for 5 seconds.

3. Profile Photo Size on Facebook

Your profile photo is a visual representation of your identity on Facebook. The profile photo is a small image that appears next to every post, comment, and other activity on the platform. Here are the FB photo sizes for posting your account profile picture. 

• Size: 180 pixels x 180 pixels (desktop), 128 pixels x 128 pixels (mobile).

• Choose your best photos that are clear and easily identifiable.

4. Ad Image Size on Facebook

Facebook Ads are visual images used to promote products, services, or events. Facebook Ads image size has requirements as well as formatting and the amount of text allowed in the ad image to ensure its quality and for the ad to be approved. 

The following are the Facebook ads image size requirements:

• Recommended resolution: 1080×1080 pixels.

• Minimum width and height: 600 pixels.

• Recommended aspect ratio: between 9:16 and 16:9.

• Image formats: JPG and PNG.

• It is best to avoid images with more than 20% text so that they do not fail to display.

In addition, there are font and character restrictions in ads. The rules you need to know are that the ad text cannot exceed 125 characters, the ad title is limited to 25 characters, and the link description in the ad has a maximum limit of 30 characters.

5. Video Ad Size on Facebook

These video ads can be displayed in News Feed and Stories, as well as in-stream ads in longer Facebook videos. This type of ad is perfect for introducing your brand or product to Facebook users. The following are the requirements for Facebook video ads size: 

• Recommended aspect ratio: between 9:16 and 16:9 (horizontal 16:9, square 1:1, 

• vertical 4:5 or 2:3, and full portrait 9:16).

• Minimum dimensions: 600 x 315 pixels (1.9:1 landscape) or 600 x 600 pixels 

• (square).

• Maximum file size: 4GB.

• Video duration: 240 minutes maximum.

• Video thumbnails should have no more than 20% text.

6. Facebook Cover Photo Size

The cover photo is the large image at the top of your Facebook profile. It gives people who visit your profile their first visual impression of your account. Many people use cover photos to share special moments, hobbies, or important messages with their friends and followers.

Here are the Facebook photo size for your profile cover:

• Size: 640 pixels x 360 pixels (mobile), 820 pixels x 312 pixels (desktop).

• Use attractive photos and match the theme of your account profile.

7. Group Cover Photo Size on Facebook

The group cover is a large image that appears at the top of the Facebook group page. This image helps define the purpose or theme of the Facebook group. Here's the ideal size of Facebook photo size for your group cover:

• Size: 1640 pixels x 662 pixels (desktop), 1640 pixels x 859 pixels (mobile)

• Create a cover photo that reflects the spirit and focus of your group.

8. Carousel Image Size on Facebook

Use this ad format to display multiple to 10 images or videos that can better explain your product or service. Each image or video in the carousel can have its link, as well as the option to add a "buy" button. 

Here's the size of this Facebook post:

• Images must have a minimum resolution of 600 x 600 pixels, with a recommended resolution of 1080 x 1080 pixels. 

• 1080 x 1080 pixels, with no maximum resolution limit.

• The video must be 1080 x 1080 pixels.

• The carousel must consist of a minimum of 2 cards and a maximum of 10 cards.

• The recommended aspect ratio is 1:1.

• Text on images or video thumbnails should not exceed 20% of the total area.

We have covered all the size requirements for various Facebook post size, including the Facebook video size. Once you have planned your content, such as promoting your product or content, you can adjust it to the right Facebook post size using its features.

You may want to consider a creative marketing professional when it comes to creating Facebook posts. VISUWISU can help you create original and engaging visuals, as well as creative planning for other business needs, to enhance your branding and creative marketing. 

Therefore, discuss your business needs by contacting VISUWISU now and get attractive offers from us!