Instagram is a constantly evolving social media platform that always introduces innovation and changes to its algorithm. Therefore, content creators and social media marketers need to understand the trends and workings of the Instagram 2025 algorithm to maintain and increase visibility.

This article will discuss Instagram's latest algorithm, how it works, and effective tips to get your content on the For You Page (FYP). Let's take a look at the full explanation below so you don't miss out on interesting information to boost engagement on Instagram!

Newest Instagram Algorithm in 2025

The Instagram algorithm is a system that determines which posts reach your target audience through content in various formats. This algorithm continuously evolves to keep up with modern trends and developments.

Therefore, you must stay up-to-date with the latest algorithm changes to ensure your content remains relevant, engaging, and capable of reaching a wider audience. Here are some aspects of the Instagram algorithm in 2025 that you need to know.

1. No Longer Leaning Towards Reels

During a Q&A session, Instagram CEO Adam Mosseri admitted that in 2022, the Instagram algorithm tended to focus too much on boosting the ranking of Reels videos compared to photos.

However, IG algorithm is now trying to balance the two. Mosseri even mentioned that recently, feed posts have been getting a higher average number of impressions than videos. This means photo content now has a greater chance of reaching a wider audience.

2. Focusing on Original Content

Instagram is also starting to prioritize content created by original creators. This means original content will receive more exposure, as the IG algorithm now prioritizes creativity over redistribution.

This effort aims to make Instagram a space for creating new and original things, where works can inspire many people. Therefore, try to focus on creating creative and inspiring original content instead of just reposting others' content.

3. Enhancing Interaction and Messaging Features

Instagram is not only promoting original content creation but also strengthening features that support user interactions. One of its main priorities is improving the quality of the direct messaging (DM) experience, given its popularity as a primary means of communication on the platform.

Additionally, Instagram will continue to innovate new and more interactive ways for users to connect with their friends.

4. Encouraging Content Creators to Keep Creating

The Instagram 2025 algorithm also encourages its content creators to keep producing content. This is evident from the many monetization features available, such as gifts and Reels bonuses. Furthermore, Instagram has introduced an exclusive content feature, allowing content creators to monetize their content from their communities.

5. Launching New Features

In addition to the exclusive content feature, Instagram has also released three other new features: Quiet Mode, Hidden Words, and Not Interested. Here are the details:

Quiet Mode helps limit notifications so you can focus on real-world activities without distractions from Instagram.
Hidden Words allows users to avoid seeing content with specific keywords.
Not Interested helps you filter out as much unwanted content as possible.

How the Instagram 2025 Algorithm Works

The Instagram algorithm works by analyzing the types of content that generate the most interaction from your audience, such as likes, comments, shares, and saves, to display them on their Home or Explore page. Instagram uses more than one algorithm, each with a slightly different function for each type of content. Here's a detailed explanation:

1. Instagram Algorithm for Home & Stories

For the Home and Stories features, the algorithm has a unique way of determining which content will be displayed to users. Here are some factors that influence the Home & Stories algorithm:

Content you like: Instagram will show you content similar to what you like or follow. For example, if you often like videos about cats, Instagram will display similar content from other accounts on your feed.
Recent interactions: The same applies if you've interacted a lot with specific content in the past few days.
Post information: The algorithm is more effective at understanding and displaying content with complete information, such as hashtags, descriptions, locations, and duration.
Time spent on content: The longer you engage with content from a particular account, the more Instagram will recommend similar content.
Reports: If a user reports content for violations such as pornography or racism, Instagram will reduce the visibility of other accounts that share similar content.

2. Instagram Reels Algorithm

Reels have become one of Instagram's most popular features, and the algorithm that supports it plays a crucial role in determining which content users will see. Here's how the latest Instagram reels algorithm works:

Reels video quality: The higher the quality of the video you create, the greater the chance of gaining higher engagement.
User Interaction: The more people watch your Reels to the end, like, comment, share, or save it, the more likely similar content will continue to appear in their Reels feed.
Technical aspects of videos: Technical factors, such as video resolution and audio quality, also play a role in the performance of your content on Instagram.
Number of views: The more views a video receives, the higher the chance it will appear in the feed of people who do not yet follow your account.

3. Instagram Algorithm for Explore

The Instagram Explore algorithm works like a "matchmaker" between content and user curiosity. This system analyzes user interactions and then recommends posts that match their preferences.

The algorithm also detects trends, popular hashtags, and successful formats like Reels, promoting them to new audiences through the Explore page.

However, it’s important to remember that it’s not just about appearing on Explore but also about building a connection with your audience. Content that truly engages interaction has a better chance of showing up, while the algorithm filters out spam, clickbait, and less relevant content.

Tips to Get Your Content on the Instagram FYP

To make your content appear on Instagram's For You Page (FYP) and beat Instagram algorithm, here are some effective tips you can apply:

1. Create Fresh & Interactive Content

The first tip is to create interactive content. This means you need to develop content that encourages audience interaction, such as asking questions in captions, using polling features in Stories, or creating challenges that invite the audience to comment or share your content.

To make your Instagram content more organized, conceptual, and interactive, you can use the Social Media Design Services by VISUWISU! With the help of a professional team, VISUWISU is ready to design attractive content that aligns with your business identity, making your audience more interested in engaging.

2. Use Trending Audio

Another tip is to use viral audio. Instagram tends to promote content with trending music or sounds. So, check the Trending Audio tab and use it in your videos to increase your chances of appearing in more feeds.

Tips selanjutnya adalah memakai audio viral. Instagram lebih mempromosikan konten dengan musik atau sound yang sedang tren. Jadi, cek tab Trending Audio dan gunakan di videomu untuk meningkatkan peluang muncul di lebih banyak feed.

3. Post at the Right Time

Since the Instagram algorithm prioritizes content that quickly gains interaction, make sure to post when your audience is most active, e.g. morning (07–09 a.m.), afternoon (12–14 p.m), evening (19–22 p.m.). For more accurate results, check your Instagram Insights and adjust to your followers' active times!

4. Create Carousel Posts

You should never underestimate Instagram Carousels! While they might not be as eye-catching as Reels, this format is highly effective for boosting engagement. Instagram considers every swipe to the next slide as a sign of interest.

You can use Carousels for tutorial content, storytelling, or before-and-after posts that spark curiosity. The more engaging the slides are, the greater the chance your content will land on the Explore page!

To enhance the visual appeal of your Carousel content, you can trust the design to VISUWISU! With Illustration Services by VISUWISU, you can get creative and iconic illustrations faster and easier, supporting each of your business concepts to stand out more on Instagram.

5. Optimize Your Instagram Reels

Although the newest Instagram algorithm in 2025 is no longer overly focused on Reels, it remains an important format for reaching a broader audience. You can create engaging Reels by using trending music and adding text or effects to make them more eye-catching.

For optimal results, you can use the Video Editing Services by VISUWISU. Our professional team will help create videos that are not only attractive but also aligned with trends and your business character, boosting engagement on Instagram.

That's all the overview of the Instagram algorithm in 2025 that you need to understand. By applying the right strategy, your content's chances of appearing on the For You Page (FYP) and reaching a wider audience will significantly increase.

One crucial strategy not to be overlooked is creating content with cool and catchy visuals to attract more attention.

For that, you can trust your content editing and production process to VISUWISU! With the support of a professional team, VISUWISU is ready to provide high-quality images and videos that align with the Instagram algorithm.

Sign up for the VISUWISU Design Subscription App for a more practical, integrated, and efficient experience. Need more guidance? Contact VISUWISU now and get a free consultation for your content needs!

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