Motion Graphic - Definition, Functions, Types, and Stages

Motion graphic is one of the visual tools commonly used to help audiences understand the material they are reading. Motion graphics itself is a part of animated video that is very diverse.

In your daily life, you must have come across this type of content. However, do you understand what motion graphics are? If you have not, then this article is worth reading. 

In this article, we will discuss more about what motion graphics are, their functions, types, and the process of making them. Check out the full explanation below.

What Is Motion Graphic?

Motion graphics is a digital art form that combines elements of graphic design, animation, and multimedia to create visual movement. 

This animated video includes the use of moving graphics, text, and other visual elements that are combined to create dynamic visual effects.

Motion graphics are often used in the production of videos, advertisements, presentations, and other digital content to enhance appeal and creatively convey information.

To get a better understanding of what motion graphics look like, here is an example:

Example of motion graphic Visuwisu

The Functions of Motion Graphics

The use of motion graphics has various functions that affect the audience's visual experience. Here are some of the main functions of using motion graphics:

1. Communicate the Information

Motion graphics serve to help communicate complex or abstract information in a visual way that is easier to understand. This helps in effectively conveying the message to the audience.

2. Clarify Concepts

By using animated videos and motion, motion graphics can clarify concepts that are difficult to explain by words or pictures. As a result, complex material becomes easier to understand.

3. Improves Memory

Motion graphics can improve memory because they combine visual and audio elements. Audiences tend to remember information presented in a dynamic and interesting format more easily.

4. Make Presentations More Interesting

In presentation or educational content, motion graphics can make the material more interesting. The use of moving visual elements can also prevent boredom when the material is displayed.

With the various functions above, motion graphics can be an effective tool in visual communication and create an interesting and informative experience for the audience.

Types of Motion Graphics

There are different types of motion graphics created for different purposes. Here are some types of motion graphics that are commonly used:

1. Explainer Video

The first type of motion graphic is an explainer video. This video is a type of motion graphic designed to explain a concept, product, or service clearly and concisely.

2. Instructional Video

Motion graphics applied in instructional videos are often used to communicate messages for a longer duration. However, the video presented must still capture the attention of the audience. 

The visual effects in these videos are usually identical with clear text or typography to convey instructional points. By doing this, the audience can follow the instructions given. 

3. Brand Video

The next type is brand video. In this case, the purpose of motion design is to introduce the brand as well as a marketing tool.

Nowadays, the use of motion graphics for brand videos is quite common. The reason is that audiences are more able to recognize a brand through a short, memorable video.

Motion design for brands is designed with a selection of colors and styles that match the brand identity so that brand values can be conveyed properly.

4. Logo Motion

Logo motion is an effective way to bring a brand or company to life. The logo can be made to rotate, change shape, or be in line with other elements, to increase the audience's memory of the brand.

There are still very many types of moving images that can be found. However, some of the types above are the most common.

Motion Graphic Creation Process

Creating motion graphics requires a series of stages that involve planning, design, animation, and editing. Here are the general stages of creating motion graphics:

1. Goal Setting

First of all, determine the purpose of creating a motion graphic that you want to achieve, whether it’s to explain a concept, give instructions, or introduce a brand.

2. Software Selection

Choose software that suits your needs and abilities. Motion designers can choose software such as Adobe After Effects and Blender that suit their preferences and expertise.

3. Elements Collection

Next, collect all the necessary elements such as images, graphics, text, and sound. Make sure these materials can support the message or concept you want to convey.

4. Storyboarding

After that, create a storyboard to plan the sequence of visuals and animations. Here, how each element will move and interact in the video can be determined.

5. Graphic Design

Once the storyboard has been created, the motion designer needs to design the graphic elements and visual effects that will be used in the animated video.

6. Animation

Next, create a video animation based on the storyboard that was previously created. Add movement, resizing, and other animated visual effects to make the graphics move as planned.

7. Timing Settings

After the animation is created, set the duration and timing of each animation element. Make sure the timing matches the rhythm and flow of the overall concept.

8. Adding Sound Effects

The next process is to add sound effects or narration to enhance the audience experience. Make sure the sound and visuals support each other.

9. Export and Publication

Export the motion graphic to a suitable format, such as MP4 or GIF. If the video will be used online, consider the file size and format to support the platform.

That is a complete explanation of what motion graphics are, their functions, types, and stages of creating them.

Want to Make Motion Graphics?

If you want to create motion graphics professionally, Visuwisu is here to help. From planning to production, we offer comprehensive services to ensure an engaging and customized video.

Contact us and discuss your needs now!