Social Media Marketing: How It Works and Its Funnel

The number of digital media users in the current era has made marketing on social media an efficient and profitable strategy for brand sales due to high engagement.

Social media marketing strategy is a way to promote products or services, interact with customers, build brand awareness, and increase sales on digital media platforms.

Therefore, a great way to boost your business is to consider marketing on social media. In this article, you will find strategies and examples, so have a look at the full explanation below.

What Is Social Media Marketing?

Social media marketing is the process of creating and promoting content on social media platforms to increase exposure for products and/or services, build communities with targeted audiences, and drive traffic to your business.

The steps include identifying campaign goals and objectives, optimizing business profiles, creating content schedules, and interacting with user responses such as comments, likes, and shares.

The resulting content is typically text, images, videos, and stories that help portray your brand identity and attract relevant audiences.

Why Is Marketing on Social Media Important?

Social media is a highly effective marketing tool because of its popularity, versatility, and measurable results. Social media allows you to engage customers, drive website traffic, generate leads and conversions, increase brand awareness, and build strong customer relationships.

This is especially important for small businesses and startups that want to build a reputation and retain customers for the long term.

Social Media Marketing Strategy

To run a successful social media marketing strategy, you need to understand the strategy and organize it well. Here are some of its strategies.

1. Planning

Any marketing on social media involves planning first. This includes identifying the goals you want to achieve, such as increasing brand awareness, generating leads, or increasing sales.

Planning also includes determining the budget, upload schedule, type of content to share, and metrics to measure success.

2. Conduct Audience Research

Audience research is an important step in understanding who your primary audience is. This involves analyzing demographics, interests, online behaviour, and buying preferences. By thoroughly understanding your audience, you can create content that is more relevant and interesting to them.

3. Choose a Social Media Platform

Each social media platform has different features and audiences. It is important to determine which platform fits your audience and your company's marketing goals. For example, X is better for businesses that rely on threads, while Instagram is more effective for businesses that rely on visuals.

4. Determine a Creative and Engaging Content Strategy

The content strategy includes the type of content to be shared, such as articles, images, videos, or quizzes. The content should be creative, engaging, and relevant to the audience you are targeting.

Storytelling, user-based content, educational content, and other content strategies can be used.

5. Monitor Competitors' Social Media Strategy

Observing your competitors' social media strategies helps you understand industry trends, see what's working and what's not, and discover new opportunities. You can look at the type of content they share, how often they post, how they interact with their audience, and the promotional strategies they use.

Conducting competitive analysis will help you understand their strengths and weaknesses, and help you understand what potential customers in your industry can expect from you.

6. Conduct Reviews and Evaluations

Regular review and evaluation are necessary to measure the success of a social media strategy. This includes analyzing metrics such as engagement rate, number of new followers, conversions, and ROI.

Evaluation results can help you identify areas for improvement and adjust your marketing strategy to meet your goals.

5 Examples of Platforms for Brand Marketing

Once you know your strategy, you need also to know examples of social media marketing and choose the right platform. Tailor the platform to your brand and target market for optimal results. Here's an example of platforms for your brand marketing.

1. Instagram

Instagram started as a simple platform for sharing images, but over time it has evolved into a place for brands to interact with customers through engaging photos and videos.

Instagram also offers various features, such as stories, reels, live streams, and stores that can enhance your marketing efforts. If your business relies on visuals, Instagram is a great choice.

2. Facebook.

Facebook is the most popular social media platform, making it a smart choice for almost any type of business. You can use it to increase brand awareness, gain followers, generate leads, and increase sales.

Facebook also offers highly customizable and targeted advertising options. It is important to keep in mind that as effective as Facebook is as a platform for marketing, the competition is also quite fierce.

3. TikTok

TikTok apps tend to focus more on video products with younger users, making it easier for businesses to target Gen Z more specifically.

Influencer marketing and paid promotions on the platform are on the rise, making TikTok an opportunity for effective and affordable paid viral campaigns. You can create engaging promotional video content from entertainment, fashion trends, drama, and almost any industry.

4. X 

X (or Twitter) uses short " tweets " messages with text, pictures, animated GIFs, videos, and links. You can use X to communicate with your audience through short but powerful messages.

Depending on your type of business, X can be used for customer service, building brand awareness, and finding industry and audience-related information. A tweet is typically limited to 280 characters.

5. Youtube

YouTube is the largest digital platform after Google. If your company can create engaging video content, consider adding YouTube to your marketing strategy.

You can use YouTube to explain complex topics, demonstrate processes, promote unique features of your products, and more. Videos are an essential part of effective marketing on social media.

That's a complete explanation of marketing on social media. Now that you know the overall understanding, this type of marketing is a profitable and effective option available today. You can implement this social media marketing for small businesses too.

If you're still unsure about your marketing on social media, you may want to consider a creative marketing professional. VISUWISU can help you improve your branding and creative marketing by producing original and engaging visual elements. 

So, discuss your company's needs by contacting VISUWISU now!