5 Tips to How to Make a Promotional Video for Business Products

In an era where visuals play a key role in building brand awareness and increasing sales, product promotional videos have become an essential tool for every business owner. From introducing new products to demonstrating the value of services, videos have the power to capture attention, inspire, and move audiences.

But, how to make a promotional video that is engaging and leaves a lasting impression?

In this article, you will learn how to make a promotional video. From strategic planning to technical production details, you will learn how to highlight your product or service in easy-to-follow stages. Check out the discussion below!

What Is a Product Promotion Video?

Before diving into how to make a promotional video, it’s important to understand its purpose.

Product promotional videos are designed to build awareness about a marketing initiative, product or service launch, sale, or event. 

They serve to promote one or more elements of your brand and should be engaging enough to capture the audience's attention while effectively increasing your brand exposure and discovery. 

Advantages of Making Product Promotion Videos

Creating compelling promo video production allows you to bring your business vision to life for your audience, showing them why they need your brand. Here are some reasons why promotional videos are essential for every business: 

• Attract More Buyers: Promotional videos can boost sales, product or service launches, and upcoming events.

• Increase Engagement: Videos are superior to images in building engagement on social media. Audiences are more likely to stay engaged with a video than with images.

• Increase Credibility: Videos provide a powerful medium to convey your message and build credibility among your audience.

• Cost Effectiveness: Promotional videos can promote your brand without requiring a large budget.

• Promotion across Multiple Platforms: Videos allow you to promote your products, services, or events on various social platforms, websites, and via email. 

How to Make a Promotional Video

Now that you have an understanding of its importance and use, here is how to make a promo video:

1. Making a Strategic Plan

Good planning is crucial for creating an engaging and successful promotional video. You can clearly share your vision and ensure the content is easy to understand and audience-focused is key. Here are important steps in planning a strategic promotional video:

• Setting Objectives: Design the promo video to achieve goals such as creating brand awareness, increasing sales, getting repeat orders, or improving conversions.

• Finalize the Duration: Aim for a video no longer than 2 minutes to suit the audience's attention span.

• Set a Budget: Even with a limited budget, you can create a high-quality promo video with proper planning, including content selection, talent, production, and post-production. 

2. Doing Pre-Production Preparation

Pre-production is an important step in creating a compelling promotional video because this process combines planning and producing a promotional video. Several important aspects need to be considered, including:

• Determine the Objectives: Choose a clear objective, whether focusing on explaining product benefits or using celebrities to attract attention.

• Set the Tone: Pick a tone that suits your audience and the context of your promo, whether it's funny, conversational, or serious.

• Determine Location and Cast: Select where to shoot and who to cast to support your message. Be sure all of these elements are in line with your vision to avoid confusion during the production process.

• Draft the Script: Write a straightforward yet detailed script, covering all scenes, descriptions, and voiceovers. Include a clear call-to-action (CTA) so that viewers know what they should do after watching the video.

• Create a Storyboard: Finish pre-production with a detailed video storyboard. Use a storyboard to visualize the video and save time and money during production by eliminating unnecessary retakes and edits.

3.  Starting the Production Process

Now that you have the pre-production process in place, it is time to turn all of your ideas into a compelling product promotion video. Be sure to book a location if you are shooting outdoors so everything is organized.

But, keep in mind that you don't have to work with a large team of animators or camera operators at the start of production. With some creativity, you can film and photograph the product with your phone camera. 

4.  Conducting the Post-Production Process

Creating compelling promotional videos requires careful post-production to perfect every detail. This includes adding music, voice-overs, text, captions, title cards, motion graphics, and more.

You can use Adobe Premiere Pro or Final Cut Pro to edit these promotional videos. Choose the tool that best suits your editing needs. 

5.  Promoting the Video

Develop a promotional strategy to maximize your video’s effectiveness. Utilize various channels such as social media and your website to increase your brand's popularity and reach a wider audience.

If not, come up with a new strategy to ensure your videos get the attention they deserve. Use various channels such as social media and your website to increase your brand's popularity. Promoting videos widely will help reach a wider audience and create a greater impact.

That's the discussion about how to make a promotional video. If you find it difficult to make your product promotional videos, you can work with VISUWISU as a video production service provider for your business.

Our team is experienced in handling various industries and other creative fields, such as visuals to copywriting. So, you don't need to worry about your product promotion needs.

Don't hesitate to contact VISUWISU now and discuss your product or service promotional video needs!