Video Explainer: Definition, Benefits, and How to Make One

There are many ways to promote products and services, including uploading videos. Videos can make it easier to communicate information to your audience. One type of marketing video you can use is an explainer video.

So, what is an explainer video? It is an animated video used to explain a product, service, or concept. This type of video is used to market a business or product by explaining how the product works or what a business does. Educators also use them to break down complex topics into understandable, informative parts. To learn more about it, read this article to the end!

Benefits of Explainer Video

Explainer videos are very effective in conveying information and messages to audiences. Here are some beneficial factors in using these videos.

1. Simplifying Complex Information

This video makes complex and technical information easy to understand. Using simple visuals and narration helps the audience understand quickly and grasp the concepts or products.

2. Increasing Engagement

Videos are generally more engaging than text or static images. It can hold your audience's attention longer, with viewers more likely to watch a video to the end than read a lengthy article.

3. Boosting Conversion Rate

This video can enhance conversion rates. Research shows that potential customers are more likely to purchase a product after watching a video explaining its benefits and functionality because the video builds trust and reduces hesitation.

4. Improving SEO Efforts

Search engines like Google prefer content with videos. Adding videos to your website increases the likelihood of appearing on the first page of search results, improving visibility and attracting more visitors.

5. Strengthen Brand Identity

With these videos, you can showcase your brand's personality and values in a unique and creative way. Through visual and audio elements, you can make your brand more memorable and recognizable to your audience.

Software for Creating Video Explainers

You can learn editing techniques using software on your own. Before you start producing, you need to choose the software that suits your needs. Here are some software that are often used to create animated explainer videos:

• Powtoon

• Wideo

• VideoScribe

• Vyond

• MySimpleShow

• Animaker

• Videomakerfx

How to Create a Video Explainer

Now that you understand the software you can use, let’s learn how to make an explainer video below. 

1. Creating a Video Script

The first step is creating a video script. You must decide on a theme and topic, and then develop a video script. This script will guide the production process. Consider the video duration, as the script length affects it. 

Then, don't look down on simple ideas because they could have a big impact on your business. Furthermore, here are the things you need to pay attention to when writing a script:

• Emotional engagement by introducing a relevant issue.

• Solutions with your products and services.

• A call to action (e.g., register now, buy now).

• Trust signals (e.g., sources, awards, testimonials).

Moreover, note the following basic guidelines for script writing:

• Keep it short, usually under 2 minutes.

• Grab attention in the first 8 seconds.

• Speak in the second person.

• Adjust language for the target audience.

• Add humor or inspiration.

2. Preparing Backsound and Voice Over

The next step is recording the script as a voice-over and adding suitable background music. Choose music carefully to avoid distracting the audience. Here are recommendations for audio editing apps for you to prepare backgrounds and voice-overs that need to be edited:

• Adobe Audition

• Audacity

• Reaper

• Ableton Live

3. Producing Visual Component 

Once the duration and tone of the video have been determined, start the production of visual components, such as images or illustrations. Choose simple illustrations so that the audience focuses on the message of the video. In addition, choose the appropriate colors so that they can influence the psychology of the audience well.

4. Animate the Video

Combine and synchronize visuals and audio. Ensure the video ratio suits the platform you're using. Evaluate the quality of animation, audio, and visuals, and fix any issues immediately. Export high-quality, watermark-free videos to maintain an exclusive and unique impression.

5. Evaluating the Video Result

Upload the finished video to your chosen platform. Use the statistics (insights) from the platform to measure the effectiveness of the video. You can also use these statistics to evaluate your video's performance and create follow-up campaigns. Here are the things to evaluate about your video performance:

• Export quality

• Upload time

• Video ratio

• Caption

• Hashtag

• Components of animated videos

At last, that is the complete explanation of explainer videos, from the definition to how to make them. In creating video content that can attract a large audience, it is important to execute the process carefully and skillfully.

If you want videos that are engaging and relevant to your business audience, consider the help of explainer video services. VISUWISU's Creative as a Service (CaaS) can be your choice when it comes to creative video production.

VISUWISU also offers a range of creative services that can help businesses look professional, from graphic design, video production, and marketing content, to creative assets needed by businesses.

Learn more about our explainer video services by contacting VISUWISU now!