Branding Framework: Definition, Benefits, and Strategies

In the fierce and dynamic business competition, it is not easy for a brand to dominate a target market. At this point, you need the important role of a branding framework in building a strong brand identity for your brand.

This article will discuss in-depth branding frameworks ranging from definitions, benefits, and types, and how to strategize them. To understand, let's read this article thoroughly.

What Is a Branding Framework?

A branding framework is a structured approach used by companies to effectively develop, communicate, and manage their brand identity.

It serves as a reference for all decisions and activities related to the brand. For example, how a brand conveys a message and communicates well with the target audience.

Benefits of a Branding Framework

Applying the right brand strategy framework can provide maximum results and bring various benefits to the brand. Here are the various benefits you can get from a branding framework:

• Help a brand stand out from the competition by offering something different and unique to the target audience.

• Create a strong emotional connection between the target audience and the brand.

• Help you better understand your business so you can strategize for the future.

• Communicate a clear message that is consistent with the brand's vision, mission, values, and image so that the target audience can easily understand the message.

• Increase the audience's curiosity to buy your product or use your services.

5 Types of Marketing Framework

After understanding the benefits of branding frameworks, you also need to understand the types to know which type of digital marketing framework is right for your business. Here are 5 types of branding frameworks you can use.

1. 7P Marketing Mix

This first type of branding framework is the one that is most often applied when developing a business. Here is the explanation:

• Product: What you want to offer, whether it's a product or a service.

• Price: You need to analyze the target market and also adjust the value you offer to determine the price.

• Place: Where you want to offer your product or service. You can offer them online or offline.

• Promotion: The right way to get the target audience interested in buying your product.

• People: Hiring talented people for all aspects of your business.

• Process: The exact procedure of how consumers can use your service.

• Physical evidence: Physical evidence that makes it easier for consumers to understand the product or service you offer.

2. STP Marketing Model

This type stands for Segmentation, Targeting, and Positioning. This type shows how a company interacts and communicates with the target audience through relevant messages.

3. AARRR Model

AARRR is a system that helps you track the customer journey throughout the buying process so you know which strategies are working and which need improvement.

Here is an explanation of each metric:

• Acquisition: How consumers learn about your product and ultimately decide to buy it.

• Activation: Focuses on the consumer's first experience with your product.

• Referrals: You need to incentivize this because you are asking someone to promote your product.

• Revenue: You will earn significant revenue if you successfully implement the entire AARRR model to its full potential.

4. The Hook Model

The Hook Model is a process that helps businesses design a product or service so that it can be used regularly by consumers. Here are the phases as follows:

• Trigger: The trigger helps the customer take action.

• Action: Once the customer is triggered, they take action by engaging with the product or service.

• Reward: When customers are rewarded for their actions, they tend to increase their engagement with the product or service.

• Investment: After receiving the reward, the customer is asked to invest in the product or service by taking an action that increases the likelihood that the customer will return.

5. STEPPS

The STEPPS digital marketing framework developed by Jonah Berger outlines six principles that drive word-of-mouth and viral marketing. Below is an explanation of each element:

• Social Currency: You can capitalize on this by creating content or products that make your audience feel like trendsetters.

• Triggers: Anything that makes your audience remember your brand.

• Emotion: Play on your audience's emotions by creating emotive content.

• Public: Increase the likelihood that a product or behavior will be talked about and shared by making it easier for the public to observe and learn about it.

• Practical Value: When people perceive content as valuable or useful, they are more likely to share it with others.

• Stories: Narrative content that is engaging and memorable, making it highly shareable.

4 Brand Strategy Framework

Now that you understand the definition and types, it's time for you to know how to create and develop a brand strategy framework. Here are 4 marketing frameworks that you can use:

1. Create a Logo that Reflects the Brand Identity

A logo becomes the face of a brand because it reflects its identity, so you need to choose a logo that is unique and easy for consumers to remember.

For example, the Apple logo is an apple cut down the middle. The Apple logo has become an icon that symbolizes simplicity, the beauty of design, innovation, and quality in technology products.

2. Define the Brand message

The next brand strategy framework is to create a short tagline that is easy to remember and conveys what your brand is all about.

For example, Coca-Cola's tagline is "Taste the Feeling." Coca-Cola emphasizes the pleasurable and satisfying taste experience of its beverages. This tagline illustrates the emotional connection between consumers and the Coca-Cola brand.

3. Brand Integration

Brand integration includes placing the logo on packaged products, broadcast advertisements, and content shared on social media.

Consistent and thorough brand integration makes the brand easier for consumers to recognize and creates a strong impression in their minds.

4. Organize a Soft Campaign

In today's digital age, many companies choose to run soft campaigns on social media because they have a wider reach, can be measured more efficiently, and are relatively affordable.

The soft campaign is one of the brand strategy frameworks. One example of a soft campaign is to create informational content about the brand you're trying to promote. With this approach, consumers can be educated about the brand and form a positive image.

In running a business, a brand strategy framework is the backbone for the audience to recognize and remember your brand. However, developing and managing a branding framework is not an easy task.

That's why VISUWISU is here to help. With experience and expertise in creative and marketing, VISUWISU is ready to help your company build a strong and effective branding framework.

From formulating brand strategies to designing stunning creative assets, the VISUWISU team is ready to provide solutions tailored to your needs.

Don't let the difficulties of managing your branding framework hinder your business growth. Contact VISUWISU today to start the journey to an inspiring and successful brand.