Animation Ads: Definition, Types, & How to Create It

In this fast-paced digital era, creating content that captures consumers' attention is key to business success. However, you need to carefully strategize to produce engaging content quickly. Amidst the competitive landscape of advertising, animated product ads emerge as a unique solution to attract the target audience's attention.

In this article, you'll learn about the definition, types, and how to create amazing animation ads. Explore the full explanation below!

What Is Animation Ads?

Animated ads are short video formats (30 seconds or more) used by a brand to convey product information in a unique, concise, and easily understandable way. These ads typically use specific stories and characters to capture the audience's attention. The use of stories and characters in animated product ads also helps the brand build an emotional connection with the audience and makes the ads more memorable.

Types of Animation Ads

Before diving into how to create animated product ads, it's important to understand the different types. This will help you decide which type of animated ad you want to create and ensure it aligns with your campaign goals. Here are four types of animation ads you should know about:

1. 3D Animated Ads

3D animated ads offer a new way to promote products with stunning visuals, immersing the audience in a more lively and captivating dimension. For example, in Nike's Air Max Day ad, the 3D effects make the shoes appear to pop out of the screen, grabbing the attention of people on the streets.

The advantages of 3D animated ads lie not only in their attractive visuals but also in their ability to reach a wide audience. Some brands also use Videotron screens on large buildings to broadcast 3D animated ads and attract the attention of many people.

2. Vector Animation

Vector animation, or computer animation, offers a more serious and dynamic style for video ads. Industries like finance, IT, and others often use vector animation to promote their products in an engaging yet professional manner.

The advantage of vector animation is its flexibility. The graphics and animations created can be used as icons or characters on company websites and apps, similar to how Gojek uses its distinctive and recognizable icons.

3. Whiteboard Animation

Whiteboard animation mimics the style of hand-drawn images on a whiteboard. This unique presentation style makes whiteboard animation an excellent choice for engagingly explaining complex topics. For example, product tutorial videos or prototype presentations become easier to understand with whiteboard animation.

4. Kinetic Typography

Kinetic typography ads appealingly combine text and animation. With this technique, on-screen text moves and changes in sync with the music, creating dynamic and captivating visuals. For instance, the iPhone 7 launch ad "Don't Blink" uses animated text and visual effects to highlight the product's key features.

Understanding these types of animation ads will help you choose the right one for your campaign and create content that effectively captures and retains your audience's attention.

How to Create Animated Ads?

Now that you understand the definition and purpose of animated product ads, let's move on to discussing how to create them. However, before diving in, remember that the following steps can be adjusted to fit your team's needs and workflow. Here are 9 steps to guide your design process:

1.  Conduct Research

Conducting research before starting an animation ads project is as crucial as the video production process itself. Thorough research will help you in:

• Analyzing the product or service: Understand the product or service being offered, including its strengths and weaknesses.

• Tailoring the message to the market: Ensure your ad message aligns with the needs and interests of the target audience.

• Crafting the right strategy: Develop a solid plan for the ad creation and launch process.

2. Know Your Target Audience

After completing research and having an initial concept, the next step is to determine your target audience. This is essential to ensure your ad reaches the right audience and achieves the desired marketing goals.

• Identifying Demographics: Age, gender, location, education, occupation, and income.

• Interests and Hobbies: What do they like to do in their free time?

• Viewing Habits: What video platforms do they use? What types of videos do they prefer?

• Values and Beliefs: What do they consider important? What lifestyle do they lead?

3. Set Campaign Goals

Before starting an animation ads project, it's important to establish your campaign goals. What do you want to achieve with this ad? Do you want to increase brand awareness, boost product or service sales, introduce a new product to the market, or promote special offers? By defining campaign goals, you can create an effective animated ad and achieve the desired results.

4. Write the Video Script

When creating animation ads, it's important to consider whether you want to use narration or not. The advantage of using narration is that it can explain complex messages and build emotional connections. To make it more engaging, create a clear, concise narrative that aligns with your brand's tone or identity.

5. Choose Animation Style

Selecting the right animation style for your ad is crucial to ensure it aligns with your brand and the message you want to convey. There are various animation styles available, such as 2D animation, 3D animation, stop motion, and vector-based animation. Each style has its characteristics and advantages.

6. Create the Animated Ad Video

At this stage, you can create impressive characters that resonate with your target audience. Additionally, add dynamic animation effects and motion graphics to bring the story to life. However, remember to focus on delivering the core message succinctly. Ideally, animated product ads should be 30 seconds to 2 minutes long, but they can still be adjusted based on the platform you're using.

7. Add Voiceover

The next step in creating animated product ads is to add voiceover if necessary. Choosing the right voiceover artist is crucial to ensure they match the type of product or service being advertised.

8. Edit and Revise

Once the animated product ad video is complete, you need to check to ensure everything is in order. For example, see if anything needs to be added or fixed. Don't hesitate to discuss this with your team members to get more detailed feedback. Then, you can revise until the final result aligns with the campaign goals.

Those are the explanations of animation ads that you can use as a guide to make your branding materials even more unique. However, creating animation ads is no easy task.

It requires costs, tools, time, and resources to produce quality and effective work. To overcome these challenges, VISUWISU is a trusted partner that can assist brands and businesses in producing animated product ads.

VISUWISU also offers comprehensive services for creating digital assets and marketing needs, including animated product ads. Contact VISUWISU now and discuss your animated ad needs with us!