Efisiensi Biaya Produksi Kreatif cmlabs dengan CaaS

As an SEO company with creative marketing needs, cmlabs has challenges in making its cost-efficient asset production. Therefore, creative solutions are needed to achieve business goals and increase creativity.

Learn how cmlabs can fulfill all its creative needs through CaaS and how the company can save more costs. 

About cmlabs

cmlabs is a global SEO agency that provides services in Indonesia and many other countries. 

They assist businesses of all levels in achieving maximum visibility on search results pages (SERPs) through focused website optimization. Additionally, cmlabs offers digital marketing solutions that provide real impacts, such as quality content writing and media buying. 

To achieve the goals, cmlabs is present on various platforms such as Instagram, LinkedIn, X, and Medium. In addition, cmlabs also has many personalized web pages for specific target locations. 

Moreover, cmlabs actively organizes webinar events, offline business gatherings, and partnerships to strengthen business visibility. This requires cmlabs to have a creative team ready to create all forms of creative assets for the company.

Could you imagine how many platforms and pages must be managed? Then, how much of the budget must be spent to create creative assets? It is very pricey, so they have to do cost efficiency.

The Challenges cmlabs Encountered

As an SEO company that manages many platforms and web pages for marketing purposes, cmlabs faced several unique challenges, especially those related to creative assets. Some of the main challenges faced by cmlabs were:

1. Visual and Brand Consistency

With so many platforms and pages to manage, maintaining visual consistency and brand value was a complex task for cmlabs. 

To do so, cmlabs had to create creative assets that matched the brand identity. With that, cmlabs could build a strong brand image.

2. Content Adaptation for Various Formats

Each platform has different format requirements and specifications. Therefore, cmlabs needed to create creative assets easily adapted for various formats, such as social media posts, paid advertisements, and promotional materials on multiple channels.

3. Running Many Ads and Testing

The next challenge that cmlabs had to deal with was the urgency of running ads and tests regularly. This activity required the creative team to produce, edit, and adapt the assets in large numbers and in a short time. 

The in-house design team at cmlabs needed more capacity to test the increasing number of campaigns, ads, and audiences.

This challenge arose because the cmlabs internal design team was tied to projects within a website, making it difficult to meet growing and dynamic marketing demands.

4. High Cost of In-House Creative Team

Hiring an in-house creative team with the appropriate skills and expertise can be a significant financial burden. Therefore, production cost efficiency needs to be done carefully without reducing productivity.

With those challenges, cmlabs was required to find solutions so that marketing activities could continue to run successfully.

VISUWISU's CaaS Solution for cmlabs

VISUWISU's Creative as a Service (CaaS) solution enabled cmlabs to overcome creative asset production's cost and complexity challenges. The following is an overview of the solutions provided by VISUWISU for cmlabs.

1. Customized Subscription Plan

VISUWISU provided a subscription package that could be customized according to cmlabs needs. Therefore, cmlabs only paid for needed services and ensured cost efficiency without sacrificing quality.

Previously, cmlabs needed at least a team of 10 people (Web Designer, Graphic Designer, Illustrator, Motion Graphic Designer, and Videographer) with an average salary of 4 million, so the total monthly cost for employees was 40 million. 

With this team composition, cmlabs had 192 visual asset needs in July. Furthermore, cmlabs chose the highest Ultra package in VISUWISU, which was level 5, with a total cost of 24 million per month. 

Until now, in less than a year, VISUWISU has fulfilled around 1000 creative assets needed by cmlabs.

cmlabs could save 40% on graphic design costs and other visual assets when subscribing to the VISUWISU package. With the selected economic package, cmlabs could reduce additional costs for salaries, incentives, and in-house team management.

2. Determining the Right Content

VISUWISU helped cmlabs to analyze content performance thoroughly. We analyzed data and understood market trends to identify creative elements that gave the best results.

In addition, VISUWISU also allowed the marketing team to conduct A/B testing of the content created. This was possible due to Visuwisu's relatively quick turnaround time.

3. Fast and Responsive Production

VISUWISU understood cmlabs' need for fast and responsive production. With VISUWISU’s CaaS team, cmlabs could quickly have creative assets that support dynamic and fast-changing marketing needs.

4. Brand Visual Consistency

VISUWISU worked by understanding cmlabs' brand identity and ensuring visual consistency across all assets produced. 

This helped build and maintain a strong brand image across platforms and marketing campaigns.

5. Helping Companies to Focus on Core Business

By entrusting the creative needs to VISUWISU, cmlabs could focus more on its core business, which is SEO services, without burdening itself with creative asset production tasks.

That's how VISUWISU can help cmlabs in the cost efficiency of creative asset production while continuously enhancing creativity.

The management team process, project supervision, and alignment with the marketing team can take a lot of time and resources. However, after switching to VISUWISU’s  CaaS solution, cmlabs no longer needs to be directly involved in the creative process or team management. 

They only needed to communicate with the VISUWISU team to convey their creative needs. Furthermore, VISUWISU’s creative team would take over the production of creative assets.

Conclusion

Overall, subscribing to VISUWISU’s package provides a cost-effective solution for cmlabs' creative needs, allowing them to get quality creative assets without being burdened by the complexity and cost of in-house production.

If your business encounters the same challenges as cmlabs, you can explore more about CaaS and contact us to consult about your creative asset needs!